Leo Burnett from Beunos Aires had a wonderful idea for Samsung Argentina to reduce the number of road accidents caused during overtaking their trucks.
When there are roads without medians (one-lane highways), the traffic from both sides has to be careful not to get into a head on collision especially when overtaking.
This problem is more so when the view ahead is obstructed by a huge truck. And the length of the truck makes matters even worse, as covering the entire length of the truck before the oncoming traffic reaches you is critical.
Watch the video to see how Samsung Trucks in Argentina show "Next is What ?" to save lives, not just change lives.
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