Wednesday, February 27, 2008

Adsense for video released - YuMe is using it, how about you and me ?

Continuing with the series of interesting events in Google Adsense, here is another one

YuMe networks is using it, how about you and me ?

Online video ad network YuMe managed to get a beta (test) of Google Video Adsense.

Online videos is/was the bandwidth hogging cholesterol the internet. Slowing down the blood( data traffic) flow just for some video which nobody who has work to do would be wasting time on anyway ..

And now, here is a way to monetize it. Good or bad ? Depends on who you are.

YuMe gets their shot as part of Google's AdSense for video beta program. The company announced its InVideo ad technology will place display overlays for its publishers who are currently AdSense participants as well.

AdSense for video program policies

AdSense for video allows publishers with video content to earn revenue using relevant, non-intrusive ad placements from Google's extensive advertiser network. If you'd like to insert Google ads into your video streams, you must comply with the AdSense for video Terms and Conditions, the policies below, and the standard AdSense program policies.

At this time, AdSense for video may only be implemented for pages and videos that are in English and that receive primarily U.S. traffic.

Player Requirements

To request and display Google ads, video players must fulfill the following basic requirements:

  • Players must be Flash version 7 or above.
  • Players must always maintain an aspect ration of 4:3.
  • Players must be a minimum of 320 x 240 pixels in size.

Video Requirements

  • Video Length: Video content clips must be at least 30 seconds in length to be monetized through AdSense for video.
  • Video Content: Publishers using AdSense for video may only place Google ads in videos that adhere to our content guidelines. Some of these guidelines are highlighted below. Please see the AdSense program policies for the complete list of content guidelines. Please note that all pages with video players using AdSense for video must also comply with these content guidelines. If your video player is embeddable, you must make every effort possible to ensure that pages where the video will display are also in compliance with the program policies. Videos displaying Google ads may not include:
    • Pornography, adult, or mature content
    • Any other content that is illegal, promotes illegal activity, or infringes on the legal rights of others
    • Violent content, racial intolerance, or advocacy against any individual, group, or organization
    • Content protected by copyright law, unless the content provider has the necessary legal rights to display that content. Please see our DMCA policy for more information.
  • Video Descriptions and Metadata:
    • High quality and accurate metadata, via aRSS feed, or a video description URL must be provided and maintained for all videos monetized through AdSense for video.
    • Each video file (FLV) must have its own unique and static URL.
    • All parameters passed to Google at the time of the ad request must be accurate. If your video player can be embedded on other websites, clearly indicate that the player is embeddable in the video metadata or at time of ad request.

Ad and Video Player Behavior

Code provided to you through the AdSense program may not be altered, nor may the standard ad behavior, targeting, or delivery of ads be manipulated, in any way that is not explicitly permitted by Google.

  • If an ad request is made and returned, the ad must always be displayed, unless a user abandons the video before the ad is displayed.
  • Ads may not be hard-coded into your video player or video stream.
  • Ad banners and images may not be used as the template background for your video player.
  • Your video player must accommodate all appropriate types of user interaction with Google ads. For instance, all clickable links within an ad must remain clickable.
  • Elements of your video player, such as the player controls or the player frame, may not obscure any portion of the ads. Conversely, ads must not be placed in close proximity to or obstruct in any way your video player controls (play, pause, volume, etc.).
  • If your video player automatically plays when the page is loaded, the player needsto be placed above the fold of the page (800x600 pixels from the top left corner of the page).

Ads Served

AdSense for video offers several ad formats and we encourage publishers to experiment with a variety of placements in your video player, provided that you respect the policies listed below. Please note that these policies also apply to any third party ads you choose to display in players with Google ads.

General Guidelines:

  • Only one ad unit may be displayed within your video player at any single time.
  • Publishers may display one ad unit per every 10 minutes of a video content clip. Publishers may make multiple ad requests within, this time frame, provided that only one ad is displayed (i.e. a publisher may request an InVideo ad, which is not returned, and then publisher may request a text overlay ad).
  • Unless stated otherwise, publishers may not mix ads from multiple providers on the same video stream.
  • Publishers may not remove or obscure in any way the ad "pill" associated with all AdSense for video ad formats.

Format-Specific Policies:

InVideo Ads (Graphical overlays):

  • InVideo ads may start at any time in the video stream, though beginning at ten seconds is recommended.
  • Once an ad has been requested and displayed, it must remain visible in the player until a new ad request is made or the end of the video clip. InVideo overlay ads will automatically minimize to the bottom of your video player after 15 seconds; minimizing the ad before that time is not permitted unless initiated by the user.

Text Overlays:

  • Text overlay ads may start at any time in the video stream, though beginning at ten seconds is recommended.
  • Once an ad has been requested and displayed, it must remain visible in the player until a new ad request is made or the end of the video clip.

Text Ad End Caps:

  • If a video is displayed as part of a play list, then end cap ads can only be used after the last video in the playlist.
  • End cap ads must continue to be displayed until the user closes the video player or navigates off the page.
  • End caps may be used in combination with other ad units in certain circumstances, specifically when:
    • Google text overlay or InVideo ads are also used
    • Third party pre-roll or mid-roll video ads are used
  • End caps may not be used in combination with certain ad units, specfically third party overlays (InVideo, text, or otherwise).

Make good sense of the policies before the Video adsense comes to you and me , not just Yume networks. com

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