Ideaz : ad funny

Zoozoos are people too ...

Have you seen the Vodafone Ads with animated cartoon characters with an alien look or simply a stupid egg-head character with disproportional white bodies and black dots for eyes and mouth ?

Here is a link to the videos if you want to see them.

http://johndasfundas.blogspot.com/2009/05/all-vodafone-zoozoo-ipl-ads-in-one-must.html

Well, they are NOT animated ! And they are not stupid either ...

And have become a sensation in cricket crazy India, being watched with as much interest as the 20-20 IPL matches themselves.
What was the Hutch / Orange / Vodafone Dog's name ?

And Zoozoos have replaced the good old Hutch pug ‘Chika’ who was later replaced by "Spikey".

Chitika was they dog in "Wherever you go, our network follows", by Hutch (earlier Orange, now Vodafone).

What are those white coloured eggheads called ?

"zoozoos"
These Zoo Zoos Vodafone TV ads may resemble animated cartoon creatures, but they are people too. Some Mumbai actresses (yeah, but not Bollywood) are in those costumes and it is shot in an oversized ad film set.

It was created by the creative team at Ogilvy and Mather (O&M) India.

The Vodafone company plans to air 30 different commercials featuring the Zoozoos during the Indian Premier League’s (IPL) Twenty20 cricket series .

Several characters were drawn up and considered by executive creative director (South Asia) Rajiv Rao and his team at O&M India, before they settled in on Zoozoo.

“We were very close to what you see as the final version of Zoozoo. The only difference was that we had two options, one that looked more like Mr. Potato Head, a completely round body with thin limbs… the other, a thinner version with a big head and scrawny limbs. We picked the latter as it was easier to have head and body movements in that costume,” says Rao.

And then, in two-and-a-half months, the agency had to come up with the films, each of which is 20-30 seconds long.

“We had to shoot, edit and finish sound recording for 30 different television commercials in 10 days. The whole thing, pre-production included, took a little over a month and was shot completely in Cape Town, South Africa,” says Rao.

Zoozoos are not animated characters but are actually slim women actors from local Mumbai theatres, dressed in white costumes that are stuffed with foam to portray the characters.

ALL Vodafone Zoozoo IPL Ads in one - must watch!

This video is contains a combination of all Vodafone Zoozoo men snippets that were specifically targeted for the Indian Premier League crowd.. Edited them for easy viewing - Hilarious and very creative - an absolute must-watch!

More :

http://johndasfundas.blogspot.com/2009/05/vodafone-voice-sms.html

http://johndasfundas.blogspot.com/2009/05/vodafone-zoozoo-commercial-for-dating.html

http://johndasfundas.blogspot.com/2009/05/vodafone-cricket-commentary-with_06.html

http://johndasfundas.blogspot.com/2009/05/zoozoos-stock-alerts-advert.html

http://johndasfundas.blogspot.com/2009/05/zoozoo-enjoying-his-magic-box.html

http://johndasfundas.blogspot.com/2009/05/vodafone-live-games.html

http://johndasfundas.blogspot.com/2009/05/vodafone-musical-greetings.html

http://johndasfundas.blogspot.com/2009/05/vodafone-ad-cricket-alerts.html

http://johndasfundas.blogspot.com/2009/05/vodafone-zoozoo-ad-for-busy-message.html

http://johndasfundas.blogspot.com/2009/05/vodafone-zoozoo-ad-for-bhakti-sagar.html

http://johndasfundas.blogspot.com/2009/05/vodafone-cricket-commentary-with.html

http://johndasfundas.blogspot.com/2009/05/vodafone-commercial-call-filter.html

http://johndasfundas.blogspot.com/2009/05/vodafone-zoozoo-advert-for.html

http://johndasfundas.blogspot.com/2009/05/vodafone-contest-be-star-of-match-2nd.html

http://johndasfundas.blogspot.com/2009/05/vodafone-advert-of-maps-on-vodafone.html

http://johndasfundas.blogspot.com/2009/05/vodafone-chhota-credit.html

http://johndasfundas.blogspot.com/2009/05/vodafone-phone-backup-zoozoos-at-copy.html

http://johndasfundas.blogspot.com/2009/05/zoozoos-videos-download-hi-quality-avi.html

http://johndasfundas.blogspot.com/2009/05/vodafones-zoozoos-have-captured.html

http://johndasfundas.blogspot.com/2009/05/all-vodafone-zoozoo-ipl-ads-in-one-must.html

It is not for nothing that Indian advertising is seen as coming into its own. And Vodafone advertising campaigns have been at the forefront of it all.

First there was that dog in Hutch campaigns, which captured the imagination of millions. It survived a $19-billion buyout and reached such levels of popularity that it even led to kidnappings of that breed of dogs, called pugs.

And now come those nutty and entirely endearing little men in white, called Zoozoos created by the agency O&M for Vodafone, one of the main broadcast sponsors of the Indian Premier League. They are wowing audiences, and ZooZoo merchandise, bags, keychains, T-shirts will be available soon.

Fans on Facebook are rising by the day. “Day before it was 8,000, yesterday I am told there were 14,000 fans,” says Mr Harit Nagpal, Marketing & New Business Director, Vodafone Essar. It crossed 28,000 on Thursday.
Going the whole way

“When you are spending four months’ advertising spend over one month you might as well make the most of the high, non-repetitive viewership,” says Mr Nagpal. Instead of the traditional repeated ads, Vodafone decided to launch a new film everyday during the league. “There were two barriers to that, one was continuity, the other the cost of producing so many films,” says Mr Nagpal.

In about 10 days, O&M completed the campaign shooting two-three films a day, each selling a product or a service offered by Vodafone. A dozen more films are expected as the league progresses.

The characters, which look like distant cousins of the Pillsbury dough boy, were enacted by professional ballet artists in white body suits. “What makes them so endearing is that they are innocent people living in a simple world unlike ours, who laugh loud when they laugh. And who seem to be in an in-between world of animation and reality,” said Mr Rajiv Rao, Executive Creative Director, O&M.

The strategy is generating a buzz that lives up to the brand’s image of great creatives and clever marketing. The company spends about Rs 250 crore on advertising across mediums according to industry sources.

“In the first ten days IPL has, despite a few matches being washed out by the rains, reached a cumulative 89 million people, higher than the 70 million last year,” says Mr Nagpal. He would not comment on the role of the ZooZoos after the IPL.